We were tasked with analysing three million tech roles across Europe to gain insight into post-pandemic workforce trends. Through dual surveys aimed at industry recruiters and start-up founders, enriched by 30 subject matter-expert interviews and a deep dive into EU-wide LinkedIn datasets, we constructed a comprehensive profile of the continent’s tech talent, and its dynamics.
This intricate process enabled us to fuse quantitative and qualitative insights, yielding an integrated platform that highlights Europe’s key technological workforce trends. The initiative drew on our end-to-end offering, from research ideation and data analytics to innovative content creation and design, culminating in the development of a state-of-the-art, interactive website.
The platform bolstered the client’s market insights for investment decisions and became a beacon, attracting founders and industry talent, that distinctively positioned the client at the forefront of tech ventures.
“Thanks for the amazing work. Your ability to provide end-to-end support – including the client interface – is unique and wonderful.” - Client feedback
A client tasked us with distilling research for a key government agency. We crafted a flagship report that assessed the business environment at national and regional levels. The aim was to inform policy and track the progress of reform in this vital African economy.
Our role was to draw relevant, actionable insights from the data, while ensuring continuity with past reports for an accurate progress assessment. Collaborating closely with our client, we navigated complex datasets, offering interpretative analysis and comparisons with prior studies. We focused on crafting a narrative that would resonate with policymakers and investors.
Our team led the design over this three-month project, prioritising clear data presentation and visual engagement to enhance the narrative. Distributed among government policymakers and external parties, the report has become a key resource for identifying and overcoming business barriers and aims to boost sustainable economic growth within the country’s borders and beyond.
"When thought leadership is integrated into strategy, it drives insight
and impact."
– Ryan Coetzee, CEO of Consulum
Consulum is a strategic advisory firm that works with government organisations and leaders. Initially, Consulum grew by word of mouth. However, it became clear that greater brand recognition could create opportunities for talent attraction and client outreach, especially in new markets. Busy Consulum teams produced high-level thinking but needed collaborators to shape these concepts for a broader audience – and so Douglas Knowledge Partners were brought on board as Consulum’s editorial partner.
With more than a dozen articles on topics from creativity in government to attracting investment for economic development, we have helped to progress Consulum’s thought leadership. Tailoring our approach to their specific needs, we workshopped ideas, developed the “Consulum voice” and built a thought-leadership process guide. Over time, we supported the firm with research, analysis and data visualisation and helped to Consulum to hone proprietary methodologies such as the Government Promise System.
Thought leadership has now become integral to Consulum’s business strategy: this has provided strategic focus, helping to pinpoint topics and themes that reflect the organisation’s priorities. The approach is purposeful and proactive, creating IP to support Consulum’s differentiated offers. This has boosted Consulum’s visibility as a trusted thought leader on topics of global importance, drawing the attention of significant clients. It has also been beneficial for internal talent development – giving Consulum’s advisors opportunities to develop their skills, expand their expertise and build personal brands.
NatWest, a leading UK bank, is committed to driving sustainability and supporting the transition to a greener economy, as evidenced by its pledge of £100bn of climate and sustainable funding by 2025. In this spirit, the bank sought to delve deeper into the role of small and medium enterprises (SMEs) in achieving sustainability goals while simultaneously driving economic growth.
We helped NatWest produce a series of comprehensive reports that not only highlighted SMEs' potential to contribute to a sustainable future, but also provided actionable insights and recommendations for fostering their growth. In a close collaboration with NatWest, we harnessed the full potential of these thought leadership initiatives by leveraging the diverse expertise of our multidisciplinary team. From original drafting to illustration and animation to support dissemination, we ensured that the Springboard to Sustainability reports captivated audiences with their engaging and visually compelling content with a wide reach, making a significant impact in the UK’s green transition.
This collaboration drew on Douglas Knowledge Partners’ end-to-end offering, with digital design at the forefront of the reports. We helped NatWest play a pivotal role in amplifying SMEs' voices in the sustainability dialogue. Ultimately, the Springboard to Sustainability reports provided a roadmap for SMEs to thrive in a green economy. In separate engagements we partnered with NatWest to produce three annual Springboard to Sustainability reports.
